Project:

I came up with an advertising concept to promote National Trust Membership. The idea was to show that by joining the National Trust, you literally become part of something bigger.

The campaign was never made, but it was pitched to a client who liked the idea. However, unfortunately it didn’t fit in with other marketing aims for that particular year.

Client:

National Trust.

Collateral:

• Concept pitch for adverts, a retail product and social media post. 

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Key Responsibilities:

• Concept

• Copywriting.