Project:

Campaign to raise money for street children in Nepal. Each donation buys a birth certificate for a child otherwise locked out of society.

 

In Nepal it is illegal to be homeless, so children hide in trees to escape the authorities. We had no source material for this project so had to think of a visual solution to demonstrate the problem. This concept plays on the idea of hidden homelessness by literally hiding children for the viewer to find. 

 

Client:

Toybox.

 

Collateral:

• Direct mail pack including envelope, letter, donation form, leaflet and Christmas card for the recipient to send a message back to a child. 

• Reminder pack including letter, donation form and mini card. 

• Digital assets.

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Key Responsibilities:

• Concept

• Art Direction & Design.