HOPE IN THE SHADOWS
Campaign to raise money for children forced into prostitution in Sierra Leone.
We had no source material for this project, so had to think outside of the box. I wanted to demonstrate that these girls are still children, and deserve the right to be so.
I created dancing shadows to show that even though these girls are trapped in a dark situation, they still have an inner life and there is still hope.
• Direct mail pack including envelope, letter, donation form and leaflet.
• Digital assets.
• Art Direction & Design.