HOPE IN THE SHADOWS

Project:

Campaign to raise money for children forced into prostitution in Sierra Leone.

We had no source material for this project, so had to think outside of the box. I wanted to demonstrate that these girls are still children, and deserve the right to be so. 

 

I created dancing shadows to show that even though these girls are trapped in a dark situation, they still have an inner life and there is still hope. 

Client:

Toybox.

Collateral:

• Direct mail pack including envelope, letter, donation form and leaflet.

• Digital assets. 

 

Key Responsibilities

• Concept

• Art Direction & Design.