Project:

The Festival of Light is an annual event at Longleat. In 2022 Longleat partnered with the Roald Dahl Story Company to create lantern sculptures  inspired by his stories.

I was the creative lead on the marketing campaign, encouraging people to visit. I worked across a variety of different digital and print media, including a retail items. 

 

Client:

Longleat.

 

Collateral:

• Full marketing campaign including OOH print media, digital ads and onsite advertising.

• Retail guidebook.

• Retail items such as notebooks and magnets.

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Key Responsibilities:

• Concept, Art Direction & Design.

• Client liaison with the Roald Dahl Story Company to consider their brand and obtain sign off on all assets.

• Briefing a Photographer and art directing the photo shoot.

• Working with the retail team on products sold on-site in the shops.

• Managing a designer to help roll out all of the assets.