Campaign to raise money for a renovation project at Slimbridge Wetland Centre.
Sir Peter Scott was a pioneer who founded WWT in 1946. I wanted to position Slimbridge in the spirit of his vision, looking to the future and striving for a better world. Binoculars became a visual shorthand for forward thinking and conservation.
Wildfowl and Wetlands Trust (WWT).
• Carrier letter
• Direct mail pack, including envelope, letter, donation form and leaflet.
• Art Direction & Design.