Project:

Campaign to raise money for a renovation project at Slimbridge Wetland Centre.

 

Sir Peter Scott was a pioneer who founded WWT in 1946. I wanted to position Slimbridge in the spirit of his vision, looking to the future and striving for a better world. Binoculars became a visual shorthand for forward thinking and conservation.

 

Client:

Wildfowl and Wetlands Trust (WWT).

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Collateral:

• Carrier letter (to be delivered with a magazine)

• Direct mail pack, including envelope, letter, donation form and leaflet. 

 

Key Responsibilities:

• Concept

• Art Direction & Design.

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