The brief was to celebrate the phrase: better connected.
The idea was to introduce circular benches to public spaces, so people could sit together and feel better connected to those around them. In aerial view, the shape reflects the O in O2.
Winner of a YCN Award.
In order to get the idea across, I made a mini model of a bench out of thin wood, photographed it, and comped it into an illustration I did of a shopping centre.
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