A name and logo for an origami crane earring business.
I came up with the name Flock. Paper. Scissors as a play on rock, paper, scissors, and as a fun way of hinting at origami without using the word.
I then made the logo 3 parts - illustrating each part of the name - the paper cranes, the paper, and the scissors.
As part of the visual identity, I took photos of the products to sell on Etsy. I made sure each one contained the crane earrings, paper and scissors, to constantly reaffirm the brand name.